Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel.
Free planMCP server
Concept Testing
Free · paid from $2,895/yr
Website2 stations · 16 tools
Synthetic research tools
Tools for working with synthetic respondents and testing hypotheses with AI. Compare services while keeping the limitations of synthetic data in mind.
| Conjointly Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel. Website | Concept Testing | Yes | Official |
| Entropik Tests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals. Website | Concept Testing | Yes | No |
| Appinio Fast consumer surveys on its own panel, with interactive reports. Website | Concept Testing | No | No |
| Articos Creates AI personas with defined traits and interviews them; report in ~30 minutes. Website | Concept Testing · Synthetic Respondents | No | No |
| Attest Consumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief. Website | Concept Testing | No | Official |
| AYTM Survey platform with a 100M+ respondent panel; AI codes open-ended answers. Website | Concept Testing | No | No |
| Cambri Upload an idea, concept, packaging or ad, pick a country and audience — real respondents from partner panels answer within hours or days; AI predicts launch success. Website | Concept Testing | No | No |
| Dragonfly AI Upload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute. Website | Concept Testing | No | No |
| Echovane AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones. Website | Concept Testing | No | No |
| Emotiva Upload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available. Website | Concept Testing | No | No |
| Evelance Upload a website or mockup, pick an audience and get synthetic personas' reactions: what they like, what puts them off. Website | Concept Testing · Synthetic Respondents | No | No |
| Neurons Upload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents. Website | Concept Testing | No | No |
| PickFu Quick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why. Website | Concept Testing | No | Official |
| Quantilope Automated surveys with advanced methods: conjoint, MaxDiff, ad testing, brand tracking; AI writes the takeaways. Website | Concept Testing | No | No |
| Synthetic Users Describe your audience and questions; AI interviews synthetic participants and delivers transcripts and insights. You can upload your own data (transcripts, support tickets). Website | Synthetic Respondents | No | No |
| WEVO Upload a website, Figma mockup or image and set a goal — AI personas of your audience return an attention heatmap, a friction score and a list of fixes in 10–15 minutes. Website | Concept Testing · Synthetic Respondents | No | No |
Tests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals.
Free plan
Concept Testing
Free · paid on request
WebsiteFast consumer surveys on its own panel, with interactive reports.
Concept Testing
on request
WebsiteCreates AI personas with defined traits and interviews them; report in ~30 minutes.
Concept Testing · Synthetic Respondents
from $29 per pack
WebsiteConsumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief.
MCP server
Concept Testing
on request
WebsiteSurvey platform with a 100M+ respondent panel; AI codes open-ended answers.
Concept Testing
on request
WebsiteUpload an idea, concept, packaging or ad, pick a country and audience — real respondents from partner panels answer within hours or days; AI predicts launch success.
Concept Testing
on request
WebsiteUpload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute.
Concept Testing
on request
WebsiteAI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.
Concept Testing
on request
WebsiteUpload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available.
Concept Testing
on request
WebsiteUpload a website or mockup, pick an audience and get synthetic personas' reactions: what they like, what puts them off.
Concept Testing · Synthetic Respondents
from $2.99 per persona
WebsiteUpload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents.
Concept Testing
on request
WebsiteQuick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why.
MCP server
Concept Testing
from $1 per response
WebsiteAutomated surveys with advanced methods: conjoint, MaxDiff, ad testing, brand tracking; AI writes the takeaways.
Concept Testing
from $2,300/mo
WebsiteDescribe your audience and questions; AI interviews synthetic participants and delivers transcripts and insights. You can upload your own data (transcripts, support tickets).
Synthetic Respondents
from $12,500/yr
WebsiteUpload a website, Figma mockup or image and set a goal — AI personas of your audience return an attention heatmap, a friction score and a list of fixes in 10–15 minutes.
Concept Testing · Synthetic Respondents
from $49/mo
WebsiteConcept Testing
Test an idea, ad, package, name or design before launch: with real people (quick panel surveys) or a synthetic audience.
Unlike Surveys: not a questionnaire builder but a ready-made concept test with results in hours.
| Conjointly Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel. Website | Concept Testing | Yes | Official |
| Entropik Tests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals. Website | Concept Testing | Yes | No |
| Appinio Fast consumer surveys on its own panel, with interactive reports. Website | Concept Testing | No | No |
| Articos Creates AI personas with defined traits and interviews them; report in ~30 minutes. Website | Concept Testing · Synthetic Respondents | No | No |
| Attest Consumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief. Website | Concept Testing | No | Official |
| AYTM Survey platform with a 100M+ respondent panel; AI codes open-ended answers. Website | Concept Testing | No | No |
| Cambri Upload an idea, concept, packaging or ad, pick a country and audience — real respondents from partner panels answer within hours or days; AI predicts launch success. Website | Concept Testing | No | No |
| Dragonfly AI Upload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute. Website | Concept Testing | No | No |
| Echovane AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones. Website | Concept Testing | No | No |
| Emotiva Upload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available. Website | Concept Testing | No | No |
| Evelance Upload a website or mockup, pick an audience and get synthetic personas' reactions: what they like, what puts them off. Website | Concept Testing · Synthetic Respondents | No | No |
| Neurons Upload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents. Website | Concept Testing | No | No |
| PickFu Quick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why. Website | Concept Testing | No | Official |
| Quantilope Automated surveys with advanced methods: conjoint, MaxDiff, ad testing, brand tracking; AI writes the takeaways. Website | Concept Testing | No | No |
| WEVO Upload a website, Figma mockup or image and set a goal — AI personas of your audience return an attention heatmap, a friction score and a list of fixes in 10–15 minutes. Website | Concept Testing · Synthetic Respondents | No | No |
Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel.
Free planMCP server
Concept Testing
Free · paid from $2,895/yr
WebsiteTests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals.
Free plan
Concept Testing
Free · paid on request
WebsiteFast consumer surveys on its own panel, with interactive reports.
Concept Testing
on request
WebsiteCreates AI personas with defined traits and interviews them; report in ~30 minutes.
Concept Testing · Synthetic Respondents
from $29 per pack
WebsiteConsumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief.
MCP server
Concept Testing
on request
WebsiteSurvey platform with a 100M+ respondent panel; AI codes open-ended answers.
Concept Testing
on request
WebsiteUpload an idea, concept, packaging or ad, pick a country and audience — real respondents from partner panels answer within hours or days; AI predicts launch success.
Concept Testing
on request
WebsiteUpload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute.
Concept Testing
on request
WebsiteAI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.
Concept Testing
on request
WebsiteUpload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available.
Concept Testing
on request
WebsiteUpload a website or mockup, pick an audience and get synthetic personas' reactions: what they like, what puts them off.
Concept Testing · Synthetic Respondents
from $2.99 per persona
WebsiteUpload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents.
Concept Testing
on request
WebsiteQuick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why.
MCP server
Concept Testing
from $1 per response
WebsiteAutomated surveys with advanced methods: conjoint, MaxDiff, ad testing, brand tracking; AI writes the takeaways.
Concept Testing
from $2,300/mo
WebsiteUpload a website, Figma mockup or image and set a goal — AI personas of your audience return an attention heatmap, a friction score and a list of fixes in 10–15 minutes.
Concept Testing · Synthetic Respondents
from $49/mo
WebsiteSynthetic Respondents
AI "copies" of people answer surveys and interviews. A fast, cheap way to test hypotheses before surveying real people.
Not a replacement for real research, but a way to screen out weak ideas early.
| Articos Creates AI personas with defined traits and interviews them; report in ~30 minutes. Website | Concept Testing · Synthetic Respondents | No | No |
| Evelance Upload a website or mockup, pick an audience and get synthetic personas' reactions: what they like, what puts them off. Website | Concept Testing · Synthetic Respondents | No | No |
| Synthetic Users Describe your audience and questions; AI interviews synthetic participants and delivers transcripts and insights. You can upload your own data (transcripts, support tickets). Website | Synthetic Respondents | No | No |
| WEVO Upload a website, Figma mockup or image and set a goal — AI personas of your audience return an attention heatmap, a friction score and a list of fixes in 10–15 minutes. Website | Concept Testing · Synthetic Respondents | No | No |
Creates AI personas with defined traits and interviews them; report in ~30 minutes.
Concept Testing · Synthetic Respondents
from $29 per pack
WebsiteUpload a website or mockup, pick an audience and get synthetic personas' reactions: what they like, what puts them off.
Concept Testing · Synthetic Respondents
from $2.99 per persona
WebsiteDescribe your audience and questions; AI interviews synthetic participants and delivers transcripts and insights. You can upload your own data (transcripts, support tickets).
Synthetic Respondents
from $12,500/yr
WebsiteUpload a website, Figma mockup or image and set a goal — AI personas of your audience return an attention heatmap, a friction score and a list of fixes in 10–15 minutes.
Concept Testing · Synthetic Respondents
from $49/mo
WebsiteQuestions and answers
What are synthetic respondents in market research?
Synthetic respondents are AI models that play people with set traits (age, income, habits) and answer survey or interview questions. Their answers predict what real people might say rather than reflect an actual person's opinion, so always check AI output. This station lists several such tools for an English-speaking audience. Articos builds AI personas and interviews them, and delivers a report quickly. Synthetic Users runs interviews with synthetic participants and lets you upload your own transcripts and support tickets. Evelance shows persona reactions to a website or mockup.
How accurate are synthetic respondents compared to real people?
Treat their answers as an early estimate, not a final result. A model reproduces patterns from the data it was trained on, so it is weaker at predicting reactions to genuinely new products and the views of niche or under-researched groups. Percentages in a synthetic report are estimates, not measurements, so always check AI output. A practical check is to run the same questions with real people: PickFu returns answers from a live panel within hours, priced per response, and Appinio runs consumer surveys on its own panel.
What can AI personas be used for in UX research?
AI personas suit quick checks before testing with real users: spotting confusing parts of a page, comparing copy options, and narrowing hypotheses for fieldwork; always check AI output. Evelance returns persona reactions to a website or mockup, priced per persona with no subscription. WEVO takes a website, Figma mockup or image and within minutes returns an attention heatmap, a friction score and a list of fixes. Synthetic Users interviews synthetic participants and outputs transcripts and insights; it is sold as an annual enterprise plan.
When should you not replace real participants with synthetic users?
When a big decision depends on the result (launch, budget, pricing), when you need exact percentages to report, or when the audience is new, niche or poorly studied. Synthetic answers also cannot replace lived experience: how someone actually uses a product or why they left for a competitor. In these cases AI personas help prepare the study, and you should always check AI output with real people. For example, Attest surveys and interviews consumers in dozens of countries on its own audience, and AYTM offers a large consumer panel.
What is AI concept testing and which tools do it?
Concept testing checks an idea, ad, packaging or design before launch. Tools on this station take three approaches. Live panels: Cambri collects answers from real respondents within hours or days and uses AI to predict launch success. Prediction without respondents: Neurons and Dragonfly AI generate attention heatmaps for ads and packaging. AI personas: Articos and Evelance (always check AI output). For pricing and feature trade-offs you need conjoint or MaxDiff methods (people choose between option bundles); Conjointly offers these, has a free plan and an official MCP server for Claude.