6 stations · 68 tools

AI tools for qualitative research

Tools for interviews, recruiting, transcription and qualitative analysis. Choose a stage to find services for your task and compare their capabilities.

Quantitative
UX
Centiment

Respondent panel in 100+ countries plus a survey builder.

Website
Recruiting & PanelsYesNo
ChatGPT

Ask a question or upload files (transcripts, spreadsheets, PDFs) — get answers, summaries, codes, calculations and charts; can search the web.

Website
Coding & AnalysisYesCommunity
Claude

Upload transcripts, papers or spreadsheets, or just ask — get analysis, summaries, codes and written drafts; can search the web.

Website
Coding & AnalysisYesNo
Cockatoo

Turns uploaded audio and video into text with timestamps and speaker labels. 90+ languages, translation included.

Website
TranscriptionYesNo
Conjointly

Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel.

Website
Recruiting & PanelsYesOfficial
CoNote

Transcribes interviews, suggests themes and builds a report with video clips.

Website
Transcription · Coding & AnalysisYesNo
Dovetail

Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data.

Website
Coding & Analysis · Research RepositoryYesOfficial
Dualo

Turns your archive of research reports into a knowledge base: ask what the company already knows on a topic and get answers linked to reports.

Website
Research RepositoryYesNo
Fireflies.ai

Records calls, transcribes them, creates summaries and scores sentiment.

Website
TranscriptionYesOfficial
Game Tester

Developers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions.

Website
Recruiting & PanelsYesNo
Gemini

Ask a question or upload files, Google Docs and Sheets — get answers, summaries, analysis and reports with web search.

Website
Coding & AnalysisYesCommunity
Glow

Surveys with access to panels of 110M+ people; AI analyzes responses and prepares a report.

Website
Recruiting & PanelsYesNo
Happy Scribe

Upload audio or video, or record a meeting — get a transcript, subtitles and translation; human proofreading available.

Website
TranscriptionYesOfficial
Hubble

UX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys.

Website
AI-Moderated InterviewsYesOfficial
Juno

Describe your goal in plain words: AI designs the study, runs interviews and writes findings linked to quotes.

Website
AI-Moderated InterviewsYesNo
Lyssna

Quick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel.

Website
Recruiting & PanelsYesOfficial
Marvin

Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.

Website
AI-Moderated Interviews · Coding & Analysis · Research RepositoryYesOfficial
Miro

Online whiteboard where teams cluster quotes (affinity mapping), map customer journeys and draw diagrams. AI groups sticky notes and summarizes.

Website
Coding & AnalysisYesOfficial
Notta

Upload audio or video, or connect to an online meeting — get a transcript, translation and AI summary of the conversation.

Website
TranscriptionYesOfficial
Otter.ai

Records meetings and interviews, transcribes them, identifies speakers and creates summaries.

Website
TranscriptionYesOfficial
Pollfish

Surveys on a ready-made audience: pay only for completed responses. AI drafts the questionnaire and writes the report.

Website
Recruiting & PanelsYesNo
QuestionPro

Survey platform: AI drafts questionnaires from a description, summarizes open-ended answers and builds dashboards and reports.

Website
Recruiting & PanelsYesOfficial
Read AI

Joins your Zoom, Meet or Teams call, records it, and produces a transcript, short summary and action items.

Website
TranscriptionYesOfficial
Rev

Upload audio or video — get AI or human transcription, subtitles, and multi-file analysis linked to source segments.

Website
TranscriptionYesNo
SurveyMonkey

Survey builder: AI drafts a questionnaire from your brief and analyzes responses. You can buy respondents from the SurveyMonkey Audience panel.

Website
Recruiting & PanelsYesOfficial
tl;dv

Records and transcribes Zoom, Meet and Teams calls in 30+ languages and creates template-based summaries.

Website
TranscriptionYesOfficial
UXtweak

Run usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel.

Website
Recruiting & PanelsYesNo
Alida

Helps you build a private online community of your customers and run regular surveys and discussions with it. AI summarizes and spots trends.

Website
Diaries & CommunitiesNoNo
Appinio

Fast consumer surveys on its own panel, with interactive reports.

Website
Recruiting & PanelsNoNo
Askable

Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
ATLAS.ti

Upload interviews, transcripts, documents or surveys — code manually or with AI, and get summaries, network views and code tables.

Website
Transcription · Coding & AnalysisNoOfficial
Attest

Consumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief.

Website
Recruiting & PanelsNoOfficial
Aurelius

Collects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries.

Website
Coding & Analysis · Research RepositoryNoNo
AYTM

Survey platform with a 100M+ respondent panel; AI codes open-ended answers.

Website
Recruiting & PanelsNoNo
Ballpark

Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Brainstork

Runs online interviews and focus groups, transcribes recordings and pulls quotes matching your research questions. Produces video reports.

Website
Transcription · Coding & AnalysisNoNo
BTInsights

Analyzes interviews, focus groups and open-ended survey responses in one place; every insight is backed by a quote.

Website
Coding & AnalysisNoNo
CleverX

Finds participants for interviews and surveys, including hard-to-reach B2B experts (executives, doctors, engineers), and handles their incentive payments.

Website
Recruiting & PanelsNoNo
Coloop

Analyzes interviews, compares segments and writes a first-draft report for you to edit. Every insight links back to the source quote.

Website
Coding & AnalysisNoNo
Condens

Repository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags.

Website
Coding & Analysis · Research RepositoryNoOfficial
Converge

Runs a live online discussion with 20–1,000 participants at once: everyone answers the same question anonymously, and AI groups the answers instantly.

Website
AI-Moderated InterviewsNoNo
Convo

AI moderator runs voice interviews in 40+ languages and identifies themes and emotions in the answers.

Website
AI-Moderated InterviewsNoNo
Discuss

Video interview platform: a live researcher or AI moderator leads, then AI helps with analysis. Includes a repository of all past projects.

Website
AI-Moderated InterviewsNoNo
Dscout

Access to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews.

Website
Recruiting & Panels · Diaries & CommunitiesNoOfficial
Echovane

AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Focaldata AI

AI recruits respondents, runs interviews and synthesizes findings; also runs surveys in 130+ countries.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Fuel Cycle

Build a community from your customers and run surveys, interviews, focus groups and diaries with it. Participant data links to your CRM.

Website
Diaries & CommunitiesNoNo
GetWhy

AI runs video interviews in 100+ languages and delivers a report with clips of people saying the key things.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Great Question

Manages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place.

Website
Research RepositoryNoOfficial
Heard

AI writes the discussion guide from your goals, interviews your customers and summarizes the results.

Website
AI-Moderated InterviewsNoNo
Indeemo

Participants record videos, photos and notes on their phones over several days about how they use a product. AI transcribes videos and identifies themes.

Website
Diaries & CommunitiesNoNo
Listen

AI moderator runs interviews 24/7 in 120+ languages with participants from its 50M-person panel or your own base.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
LoopPanel

Connects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository.

Website
Coding & Analysis · Research RepositoryNoNo
MAXQDA

Upload interviews, texts, surveys or video — code them and get summaries, code matrices and visualizations; built-in transcription.

Website
Transcription · Coding & AnalysisNoNo
Maze

Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
NVivo

Upload interviews, documents and surveys — code them, get summaries, themes and AI answers with source references.

Website
Transcription · Coding & AnalysisNoNo
Optimal Workshop

Card sorting, tree testing, first-click testing; AI spots issues and writes the report.

Website
Recruiting & PanelsNoNo
Outset.ai

AI writes the discussion guide, runs video, voice or text interviews and synthesizes findings; participants from 85+ countries.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
PickFu

Quick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why.

Website
Recruiting & PanelsNoOfficial
Prolific

Panel of vetted participants for surveys and experiments, popular in academia.

Website
Recruiting & PanelsNoOfficial
RealEye

Upload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions.

Website
Recruiting & PanelsNoNo
Remesh

Run an online discussion with hundreds of participants, live or async — AI groups responses in real time and surfaces themes and segments.

Website
Diaries & Communities · Coding & AnalysisNoOfficial
Respondent

Respondent marketplace for interviews: 4M+ participants, including B2B; AI matches people to your screener.

Website
Recruiting & PanelsNoNo
TestingTime

Recruits participants for usability tests, interviews and surveys from a pool of ~1M people.

Website
Recruiting & PanelsNoNo
Userbrain

Share a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights.

Website
Recruiting & PanelsNoOfficial
Userlytics

Remote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report.

Website
Recruiting & PanelsNoNo
Voicepanel

AI runs hundreds of voice and video interviews, translates them and cuts clips.

Website
AI-Moderated InterviewsNoNo
Yasna

AI runs in-depth interviews by text, voice or video and writes the report.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Centiment

Respondent panel in 100+ countries plus a survey builder.

Free planNo AI

Recruiting & Panels

Free · paid from $29/mo

Website
ChatGPT

Ask a question or upload files (transcripts, spreadsheets, PDFs) — get answers, summaries, codes, calculations and charts; can search the web.

Free plan

Coding & Analysis

Free · paid from $8/mo

Website
Claude

Upload transcripts, papers or spreadsheets, or just ask — get analysis, summaries, codes and written drafts; can search the web.

Free plan

Coding & Analysis

Free · paid from $20/mo

Website
Cockatoo

Turns uploaded audio and video into text with timestamps and speaker labels. 90+ languages, translation included.

Free plan

Transcription

Free · paid from $11.99/mo

Website
Conjointly

Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel.

Free planMCP server

Recruiting & Panels

Free · paid from $2,895/yr

Website
CoNote

Transcribes interviews, suggests themes and builds a report with video clips.

Free plan

Transcription · Coding & Analysis

Free · paid from $19/mo

Website
Dovetail

Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data.

Free planMCP server

Coding & Analysis · Research Repository

Free · paid on request

Website
Dualo

Turns your archive of research reports into a knowledge base: ask what the company already knows on a topic and get answers linked to reports.

Free plan

Research Repository

Free · paid from $29/mo

Website
Fireflies.ai

Records calls, transcribes them, creates summaries and scores sentiment.

Free planMCP server

Transcription

Free · paid from $10/mo

Website
Game Tester

Developers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions.

Free planNo AI

Recruiting & Panels

Free · paid from $4 per tester

Website
Gemini

Ask a question or upload files, Google Docs and Sheets — get answers, summaries, analysis and reports with web search.

Free plan

Coding & Analysis

Free · paid from $4.99/mo

Website
Glow

Surveys with access to panels of 110M+ people; AI analyzes responses and prepares a report.

Free plan

Recruiting & Panels

Free · paid from $0.10 per response

Website
Happy Scribe

Upload audio or video, or record a meeting — get a transcript, subtitles and translation; human proofreading available.

Free planMCP server

Transcription

Free · paid from $17/mo

Website
Hubble

UX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys.

Free planMCP server

AI-Moderated Interviews

Free · paid on request

Website
Juno

Describe your goal in plain words: AI designs the study, runs interviews and writes findings linked to quotes.

Free plan

AI-Moderated Interviews

Free · paid from $45 per interview

Website
Lyssna

Quick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel.

Free planMCP server

Recruiting & Panels

Free · paid from $166/mo

Website
Marvin

Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.

Free planMCP server

AI-Moderated Interviews · Coding & Analysis · Research Repository

Free · paid on request

Website
Miro

Online whiteboard where teams cluster quotes (affinity mapping), map customer journeys and draw diagrams. AI groups sticky notes and summarizes.

Free planMCP server

Coding & Analysis

Free · paid from $8/mo

Website
Notta

Upload audio or video, or connect to an online meeting — get a transcript, translation and AI summary of the conversation.

Free planMCP server

Transcription

Free · paid from $8.17/mo

Website
Otter.ai

Records meetings and interviews, transcribes them, identifies speakers and creates summaries.

Free planMCP server

Transcription

Free · paid from $16.99/mo

Website
Pollfish

Surveys on a ready-made audience: pay only for completed responses. AI drafts the questionnaire and writes the report.

Free plan

Recruiting & Panels

Free · paid from $0.95 per response

Website
QuestionPro

Survey platform: AI drafts questionnaires from a description, summarizes open-ended answers and builds dashboards and reports.

Free planMCP server

Recruiting & Panels

Free · paid from $83/mo

Website
Read AI

Joins your Zoom, Meet or Teams call, records it, and produces a transcript, short summary and action items.

Free planMCP server

Transcription

Free · paid from $19.75/mo

Website
Rev

Upload audio or video — get AI or human transcription, subtitles, and multi-file analysis linked to source segments.

Free plan

Transcription

Free · paid from $29.99/mo

Website
SurveyMonkey

Survey builder: AI drafts a questionnaire from your brief and analyzes responses. You can buy respondents from the SurveyMonkey Audience panel.

Free planMCP server

Recruiting & Panels

Free · paid from $39/mo

Website
tl;dv

Records and transcribes Zoom, Meet and Teams calls in 30+ languages and creates template-based summaries.

Free planMCP server

Transcription

Free · paid from $18/mo

Website
UXtweak

Run usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel.

Free plan

Recruiting & Panels

Free · paid from $59/mo

Website
Alida

Helps you build a private online community of your customers and run regular surveys and discussions with it. AI summarizes and spots trends.

Diaries & Communities

on request

Website
Appinio

Fast consumer surveys on its own panel, with interactive reports.

Recruiting & Panels

on request

Website
Askable

Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
ATLAS.ti

Upload interviews, transcripts, documents or surveys — code manually or with AI, and get summaries, network views and code tables.

MCP server

Transcription · Coding & Analysis

from $14/mo

Website
Attest

Consumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief.

MCP server

Recruiting & Panels

on request

Website
Aurelius

Collects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries.

Coding & Analysis · Research Repository

from $49/mo

Website
AYTM

Survey platform with a 100M+ respondent panel; AI codes open-ended answers.

Recruiting & Panels

on request

Website
Ballpark

Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Brainstork

Runs online interviews and focus groups, transcribes recordings and pulls quotes matching your research questions. Produces video reports.

Transcription · Coding & Analysis

on request

Website
BTInsights

Analyzes interviews, focus groups and open-ended survey responses in one place; every insight is backed by a quote.

Coding & Analysis

on request

Website
CleverX

Finds participants for interviews and surveys, including hard-to-reach B2B experts (executives, doctors, engineers), and handles their incentive payments.

Recruiting & Panels

from $75 per credit

Website
Coloop

Analyzes interviews, compares segments and writes a first-draft report for you to edit. Every insight links back to the source quote.

Coding & Analysis

on request

Website
Condens

Repository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags.

MCP server

Coding & Analysis · Research Repository

from €15/mo

Website
Converge

Runs a live online discussion with 20–1,000 participants at once: everyone answers the same question anonymously, and AI groups the answers instantly.

AI-Moderated Interviews

on request

Website
Convo

AI moderator runs voice interviews in 40+ languages and identifies themes and emotions in the answers.

AI-Moderated Interviews

from $1,000 per project

Website
Discuss

Video interview platform: a live researcher or AI moderator leads, then AI helps with analysis. Includes a repository of all past projects.

AI-Moderated Interviews

on request

Website
Dscout

Access to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews.

MCP server

Recruiting & Panels · Diaries & Communities

on request

Website
Echovane

AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Focaldata AI

AI recruits respondents, runs interviews and synthesizes findings; also runs surveys in 130+ countries.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Fuel Cycle

Build a community from your customers and run surveys, interviews, focus groups and diaries with it. Participant data links to your CRM.

Diaries & Communities

on request

Website
GetWhy

AI runs video interviews in 100+ languages and delivers a report with clips of people saying the key things.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Great Question

Manages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place.

MCP server

Research Repository

from $129/mo

Website
Heard

AI writes the discussion guide from your goals, interviews your customers and summarizes the results.

AI-Moderated Interviews

on request

Website
Indeemo

Participants record videos, photos and notes on their phones over several days about how they use a product. AI transcribes videos and identifies themes.

Diaries & Communities

on request

Website
Listen

AI moderator runs interviews 24/7 in 120+ languages with participants from its 50M-person panel or your own base.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
LoopPanel

Connects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository.

Coding & Analysis · Research Repository

from $49/mo

Website
MAXQDA

Upload interviews, texts, surveys or video — code them and get summaries, code matrices and visualizations; built-in transcription.

Transcription · Coding & Analysis

on request

Website
Maze

Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
NVivo

Upload interviews, documents and surveys — code them, get summaries, themes and AI answers with source references.

Transcription · Coding & Analysis

on request

Website
Optimal Workshop

Card sorting, tree testing, first-click testing; AI spots issues and writes the report.

Recruiting & Panels

from $199/mo

Website
Outset.ai

AI writes the discussion guide, runs video, voice or text interviews and synthesizes findings; participants from 85+ countries.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
PickFu

Quick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why.

MCP server

Recruiting & Panels

from $1 per response

Website
Prolific

Panel of vetted participants for surveys and experiments, popular in academia.

No AIMCP server

Recruiting & Panels

42.8% fee + participant pay

Website
RealEye

Upload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions.

Recruiting & Panels

from $390/mo

Website
Remesh

Run an online discussion with hundreds of participants, live or async — AI groups responses in real time and surfaces themes and segments.

MCP server

Diaries & Communities · Coding & Analysis

on request

Website
Respondent

Respondent marketplace for interviews: 4M+ participants, including B2B; AI matches people to your screener.

Recruiting & Panels

from $40 per session

Website
TestingTime

Recruits participants for usability tests, interviews and surveys from a pool of ~1M people.

No AI

Recruiting & Panels

on request

Website
Userbrain

Share a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights.

MCP server

Recruiting & Panels

from $49/mo

Website
Userlytics

Remote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report.

Recruiting & Panels

from $699/mo

Website
Voicepanel

AI runs hundreds of voice and video interviews, translates them and cuts clips.

AI-Moderated Interviews

on request

Website
Yasna

AI runs in-depth interviews by text, voice or video and writes the report.

Recruiting & Panels · AI-Moderated Interviews

from €300 per 100 interviews

Website

Questions and answers

What is an AI-moderated interview, and which tools can run one?

An AI moderator is software that asks questions from your discussion guide, follows up on answers, and runs hundreds of interviews in parallel by text, voice, or video. Our AI-moderated interviews station lists several such tools. Juno charges per completed interview with no subscription and has a free plan. Yasna runs in-depth interviews sold in interview packs. Listen recruits from its own large panel, and Outset.ai offers video, voice, or text; both have an official MCP server for Claude.

How do I transcribe user interviews with speaker labels and human proofreading?

Upload the recording to an AI transcription service; several also offer paid human review for higher accuracy. Happy Scribe adds paid human proofreading, has a free plan and an official MCP server. Rev offers human transcription and free monthly AI minutes (English only). Notta has a free plan with monthly minutes and connects to meetings. Cockatoo covers dozens of languages with speaker labels, timestamps and translation, useful for multi-country studies.

Can AI code qualitative interview data in NVivo, ATLAS.ti or MAXQDA?

Yes: all three let you code transcripts manually or with AI help, but always check AI output and review every suggested code. ATLAS.ti codes with or without AI, has a web version with student pricing and an official MCP server for Claude. NVivo answers questions with links back to the source text. In MAXQDA the AI assistant is a paid add-on. For a lighter web option, Dovetail finds recurring themes across interviews and has a free plan.

Where can I recruit participants for user interviews, including B2B experts?

Use a participant recruitment platform with its own paid panel and screener. Respondent has a large pool of participants including B2B, with pay-as-you-go pricing per session and incentives billed separately. CleverX sources niche professionals such as executives, doctors and engineers, and pays their incentives for you. Prolific offers vetted participants popular in academic research, with a free plan and an official MCP server. Askable combines recruitment with AI-moderated interviews.

What is a UX research repository, and which tools offer AI search across past studies?

A research repository is a searchable database of all past interviews, notes and reports, so teams can check what they already know before running new research. Dovetail and Marvin answer questions across all stored data (always check AI output); both have a free plan and an official MCP server. Condens is a paid subscription tool that suggests tags. Great Question manages your own customer database, invites people to studies and stores the results. Dualo turns an archive of finished reports into a knowledge base.

Other research lines