Survey builder that also brings together responses and reviews from websites and social media; AI identifies themes and sentiment.
Free plan
Feedback & VoC
Free · paid from $55/mo
Website7 stations · 54 tools
AI tools for UX research
Tools for understanding user experience through interviews, usability testing and behavioural analysis. Choose a research stage to find a suitable service.
AllUsability TestingPlaytestingBeta TestingBehavior AnalyticsFeedback & VoCEye Tracking & EmotionsResearch Repository
| Alchemer Survey builder that also brings together responses and reviews from websites and social media; AI identifies themes and sentiment. Website | Feedback & VoC | Yes | No |
| Amplitude Add the code to your site or app — get funnels, retention, session replays and experiments based on user actions. Website | Behavior Analytics | Yes | Official |
| Contentsquare (бывший Hotjar) Shows what every real visitor does on your site or app: heatmaps, session recordings, user journeys. Hotjar is now part of Contentsquare. AI answers questions about the data. Website | Behavior Analytics | Yes | Official |
| Crazy Egg Add the code to your site — get click and scroll heatmaps, session recordings and page A/B tests. Website | Behavior Analytics | Yes | Official |
| Dovetail Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data. Website | Feedback & VoC · Research Repository | Yes | Official |
| Dualo Turns your archive of research reports into a knowledge base: ask what the company already knows on a topic and get answers linked to reports. Website | Research Repository | Yes | No |
| Entropik Tests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals. Website | Eye Tracking & Emotions | Yes | No |
| FullStory Add the code to your site or app — get session replays, funnels and user friction points. Website | Behavior Analytics | Yes | Official |
| Game Tester Developers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions. Website | Playtesting | Yes | No |
| Go Testify Remote playtests: players from your community or the service's network play while you watch live. Video and voice feedback. Website | Playtesting | Yes | No |
| Google Analytics Add a tag to your site or app — get traffic sources, visits, conversions and user behavior. Website | Behavior Analytics | Yes | Official |
| Hubble UX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys. Website | Usability Testing | Yes | Official |
| Lyssna Quick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel. Website | Usability Testing | Yes | Official |
| Marvin Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data. Website | Research Repository | Yes | Official |
| Microsoft Clarity Free session recordings plus click and scroll heatmaps for your website. AI summarizes what happened. Website | Behavior Analytics | Yes | Official |
| Mixpanel Add the code to your site or app — get funnels, retention, session replays and experiments based on user events. Website | Behavior Analytics | Yes | Official |
| Open Replay Records website and app sessions: replays, funnels, heatmaps, user journeys. Can be self-hosted so visitor data never goes to third parties. Website | Behavior Analytics | Yes | Official |
| PostHog Add the code to your site or app — get event analytics, session replays, experiments and in-product user surveys. Website | Behavior Analytics | Yes | Official |
| Qualaroo Short pop-up surveys on websites and in apps; AI scores sentiment and groups responses. Website | Feedback & VoC | Yes | No |
| Qualtrics Enterprise platform for customer and employee experience: surveys, feedback, dashboards; AI analyzes responses and predicts behavior. Website | Feedback & VoC | Yes | Official |
| Sprig In-product surveys triggered at the moment of action on websites and apps; AI builds the questionnaire and analyzes responses. Website | Feedback & VoC | Yes | Official |
| UXSniff One script collects heatmaps and session recordings; automatically detects rage clicks and exits, notices site changes, compares behavior before and after, and sends a daily report. Website | Behavior Analytics | Yes | No |
| UXtweak Run usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel. Website | Usability Testing · Behavior Analytics | Yes | No |
| Adobe Analytics Collects behavior data on all website and app visitors: journeys, campaigns, content, attribution. Detects metric anomalies automatically and sends alerts. Website | Behavior Analytics | No | Official |
| Antidote Remote game playtests: player recruitment, gameplay and think-aloud recording, post-session surveys. AI turns it all into insights. Website | Playtesting | No | No |
| Askable Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher. Website | Usability Testing | No | No |
| Aurelius Collects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries. Website | Research Repository | No | No |
| Ballpark Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary. Website | Usability Testing | No | No |
| BetaTesting Recruits real users who use your product at home for several days and share their impressions. Website | Playtesting · Beta Testing | No | No |
| Caplena Upload open-ended survey answers or reviews (Trustpilot, Google, Qualtrics) — AI groups them into themes, scores sentiment and shows theme frequencies on a dashboard. Website | Feedback & VoC | No | No |
| Clueify Upload a design and AI predicts where people will look, generating an attention map. No participants needed. Website | Eye Tracking & Emotions | No | No |
| Condens Repository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags. Website | Research Repository | No | Official |
| Cynthia Collects support tickets, reviews and social media mentions and analyzes them; you can ask in plain language, “what do people complain about most?” Website | Feedback & VoC | No | No |
| Dragonfly AI Upload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute. Website | Eye Tracking & Emotions | No | No |
| Dscout Access to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews. Website | Usability Testing | No | Official |
| Emotiva Upload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available. Website | Eye Tracking & Emotions | No | No |
| Evermuse Connects to sales calls (Gong), interviews (Zoom), support tickets (Zendesk, Intercom), CRM (Salesforce), Slack and issue trackers (Jira, Linear) to surface what customers ask for. Website | Feedback & VoC | No | Official |
| FeedbackSpark Short in-app or on-site surveys shown to the right users at the right moment. AI (GPT) surfaces themes and trends in text responses. Website | Feedback & VoC | No | No |
| Great Question Manages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place. Website | Usability Testing · Research Repository | No | Official |
| iMotions Professional biometrics platform: eye tracking, facial expressions, heart rate, skin response; available in lab and online versions. Website | Eye Tracking & Emotions | No | No |
| inamo.ai Moderated and unmoderated usability tests, interviews, surveys and participant recruitment; AI clips key moments and writes recommendations. Website | Usability Testing | No | No |
| Lookback Records the participant's screen, face and voice while they complete tasks in your product, moderated or unmoderated. AI suggests findings. Website | Usability Testing | No | Official |
| Loop11 Online usability testing for websites and prototypes: recordings, heatmaps, click paths, UX metrics. AI agents can navigate the site instead of people. Website | Usability Testing | No | No |
| LoopPanel Connects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository. Website | Research Repository | No | No |
| Maze Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel. Website | Usability Testing | No | Official |
| Medallia Large platform that collects and analyzes customer and employee feedback across all channels; AI surfaces themes and root causes. Website | Feedback & VoC | No | No |
| Neurons Upload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents. Website | Eye Tracking & Emotions | No | No |
| Optimal Workshop Card sorting, tree testing, first-click testing; AI spots issues and writes the report. Website | Usability Testing | No | No |
| RealEye Upload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions. Website | Eye Tracking & Emotions | No | No |
| Stomio Runs beta programs for B2B products: beta launch, tester engagement, feedback collection. Integrates with Jira, Slack, Zoom, Webex, Zapier and Okta. Website | Beta Testing | No | No |
| Survicate Surveys on websites, in apps and by email; AI creates surveys and groups responses by theme and sentiment. Website | Feedback & VoC | No | Official |
| Userbrain Share a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights. Website | Usability Testing | No | Official |
| Userlytics Remote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report. Website | Usability Testing | No | No |
| UXCam Add the code to your mobile app or website — it records every user session and builds heatmaps and funnels. AI analyst Tara answers questions and proactively flags issues. Website | Behavior Analytics | No | Official |
Add the code to your site or app — get funnels, retention, session replays and experiments based on user actions.
Free planMCP server
Behavior Analytics
Free · paid usage-based
WebsiteShows what every real visitor does on your site or app: heatmaps, session recordings, user journeys. Hotjar is now part of Contentsquare. AI answers questions about the data.
Free planMCP server
Behavior Analytics
Free · paid from $40/mo
WebsiteAdd the code to your site — get click and scroll heatmaps, session recordings and page A/B tests.
Free planMCP server
Behavior Analytics
Free · paid from $29/mo
WebsiteCollects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data.
Free planMCP server
Feedback & VoC · Research Repository
Free · paid on request
WebsiteTurns your archive of research reports into a knowledge base: ask what the company already knows on a topic and get answers linked to reports.
Free plan
Research Repository
Free · paid from $29/mo
WebsiteTests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals.
Free plan
Eye Tracking & Emotions
Free · paid on request
WebsiteAdd the code to your site or app — get session replays, funnels and user friction points.
Free planMCP server
Behavior Analytics
Free · paid on request
WebsiteDevelopers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions.
Free planNo AI
Playtesting
Free · paid from $4 per tester
WebsiteRemote playtests: players from your community or the service's network play while you watch live. Video and voice feedback.
Free plan
Playtesting
Free · paid from $30/mo
WebsiteAdd a tag to your site or app — get traffic sources, visits, conversions and user behavior.
Free planNo AIMCP server
Behavior Analytics
Free · paid on request
WebsiteUX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys.
Free planMCP server
Usability Testing
Free · paid on request
WebsiteQuick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel.
Free planMCP server
Usability Testing
Free · paid from $166/mo
WebsiteStores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.
Free planMCP server
Research Repository
Free · paid on request
WebsiteFree session recordings plus click and scroll heatmaps for your website. AI summarizes what happened.
Free planMCP server
Behavior Analytics
Free
WebsiteAdd the code to your site or app — get funnels, retention, session replays and experiments based on user events.
Free planMCP server
Behavior Analytics
Free · paid usage-based
WebsiteRecords website and app sessions: replays, funnels, heatmaps, user journeys. Can be self-hosted so visitor data never goes to third parties.
Free planMCP server
Behavior Analytics
Free · paid from $199/mo
WebsiteAdd the code to your site or app — get event analytics, session replays, experiments and in-product user surveys.
Free planMCP server
Behavior Analytics
Free · paid usage-based
WebsiteShort pop-up surveys on websites and in apps; AI scores sentiment and groups responses.
Free plan
Feedback & VoC
Free · paid from $19.99/mo
WebsiteEnterprise platform for customer and employee experience: surveys, feedback, dashboards; AI analyzes responses and predicts behavior.
Free planMCP server
Feedback & VoC
Free · paid on request
WebsiteIn-product surveys triggered at the moment of action on websites and apps; AI builds the questionnaire and analyzes responses.
Free planMCP server
Feedback & VoC
Free · paid on request
WebsiteOne script collects heatmaps and session recordings; automatically detects rage clicks and exits, notices site changes, compares behavior before and after, and sends a daily report.
Free plan
Behavior Analytics
Free · paid from $19/mo
WebsiteRun usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel.
Free plan
Usability Testing · Behavior Analytics
Free · paid from $59/mo
WebsiteCollects behavior data on all website and app visitors: journeys, campaigns, content, attribution. Detects metric anomalies automatically and sends alerts.
MCP server
Behavior Analytics
on request
WebsiteRemote game playtests: player recruitment, gameplay and think-aloud recording, post-session surveys. AI turns it all into insights.
Playtesting
from $99.95/mo
WebsiteRecruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.
Usability Testing
on request
WebsiteCollects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries.
Research Repository
from $49/mo
WebsiteRuns short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.
Usability Testing
on request
WebsiteRecruits real users who use your product at home for several days and share their impressions.
Playtesting · Beta Testing
from $23 per credit
WebsiteUpload open-ended survey answers or reviews (Trustpilot, Google, Qualtrics) — AI groups them into themes, scores sentiment and shows theme frequencies on a dashboard.
Feedback & VoC
on request
WebsiteUpload a design and AI predicts where people will look, generating an attention map. No participants needed.
Eye Tracking & Emotions
from $20/mo
WebsiteRepository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags.
MCP server
Research Repository
from €15/mo
WebsiteCollects support tickets, reviews and social media mentions and analyzes them; you can ask in plain language, “what do people complain about most?”
Feedback & VoC
from $25/mo
WebsiteUpload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute.
Eye Tracking & Emotions
on request
WebsiteAccess to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews.
MCP server
Usability Testing
on request
WebsiteUpload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available.
Eye Tracking & Emotions
on request
WebsiteConnects to sales calls (Gong), interviews (Zoom), support tickets (Zendesk, Intercom), CRM (Salesforce), Slack and issue trackers (Jira, Linear) to surface what customers ask for.
MCP server
Feedback & VoC
from $35/mo
WebsiteShort in-app or on-site surveys shown to the right users at the right moment. AI (GPT) surfaces themes and trends in text responses.
Feedback & VoC
from $49/mo
WebsiteManages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place.
MCP server
Usability Testing · Research Repository
from $129/mo
WebsiteProfessional biometrics platform: eye tracking, facial expressions, heart rate, skin response; available in lab and online versions.
Eye Tracking & Emotions
on request
WebsiteModerated and unmoderated usability tests, interviews, surveys and participant recruitment; AI clips key moments and writes recommendations.
Usability Testing
from €20/mo
WebsiteRecords the participant's screen, face and voice while they complete tasks in your product, moderated or unmoderated. AI suggests findings.
MCP server
Usability Testing
from $299/yr
WebsiteOnline usability testing for websites and prototypes: recordings, heatmaps, click paths, UX metrics. AI agents can navigate the site instead of people.
Usability Testing
from $199/mo
WebsiteConnects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository.
Research Repository
from $49/mo
WebsitePrototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.
MCP server
Usability Testing
on request
WebsiteLarge platform that collects and analyzes customer and employee feedback across all channels; AI surfaces themes and root causes.
Feedback & VoC
on request
WebsiteUpload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents.
Eye Tracking & Emotions
on request
WebsiteCard sorting, tree testing, first-click testing; AI spots issues and writes the report.
Usability Testing
from $199/mo
WebsiteUpload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions.
Eye Tracking & Emotions
from $390/mo
WebsiteRuns beta programs for B2B products: beta launch, tester engagement, feedback collection. Integrates with Jira, Slack, Zoom, Webex, Zapier and Okta.
Beta Testing
from $200/mo
WebsiteSurveys on websites, in apps and by email; AI creates surveys and groups responses by theme and sentiment.
MCP server
Feedback & VoC
from $114/mo
WebsiteShare a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights.
MCP server
Usability Testing
from $49/mo
WebsiteRemote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report.
Usability Testing
from $699/mo
WebsiteAdd the code to your mobile app or website — it records every user session and builds heatmaps and funnels. AI analyst Tara answers questions and proactively flags issues.
MCP server
Behavior Analytics
on request
WebsiteUsability Testing
5–10 participants complete tasks on your site, app or prototype; you see where they get confused.
Unlike Behavior Analytics: that watches all real visitors without tasks, this studies invited people with tasks and questions.
| Hubble UX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys. Website | Usability Testing | Yes | Official |
| Lyssna Quick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel. Website | Usability Testing | Yes | Official |
| UXtweak Run usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel. Website | Usability Testing · Behavior Analytics | Yes | No |
| Askable Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher. Website | Usability Testing | No | No |
| Ballpark Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary. Website | Usability Testing | No | No |
| Dscout Access to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews. Website | Usability Testing | No | Official |
| Great Question Manages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place. Website | Usability Testing · Research Repository | No | Official |
| inamo.ai Moderated and unmoderated usability tests, interviews, surveys and participant recruitment; AI clips key moments and writes recommendations. Website | Usability Testing | No | No |
| Lookback Records the participant's screen, face and voice while they complete tasks in your product, moderated or unmoderated. AI suggests findings. Website | Usability Testing | No | Official |
| Loop11 Online usability testing for websites and prototypes: recordings, heatmaps, click paths, UX metrics. AI agents can navigate the site instead of people. Website | Usability Testing | No | No |
| Maze Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel. Website | Usability Testing | No | Official |
| Optimal Workshop Card sorting, tree testing, first-click testing; AI spots issues and writes the report. Website | Usability Testing | No | No |
| Userbrain Share a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights. Website | Usability Testing | No | Official |
| Userlytics Remote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report. Website | Usability Testing | No | No |
UX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys.
Free planMCP server
Usability Testing
Free · paid on request
WebsiteQuick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel.
Free planMCP server
Usability Testing
Free · paid from $166/mo
WebsiteRun usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel.
Free plan
Usability Testing · Behavior Analytics
Free · paid from $59/mo
WebsiteRecruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.
Usability Testing
on request
WebsiteRuns short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.
Usability Testing
on request
WebsiteAccess to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews.
MCP server
Usability Testing
on request
WebsiteManages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place.
MCP server
Usability Testing · Research Repository
from $129/mo
WebsiteModerated and unmoderated usability tests, interviews, surveys and participant recruitment; AI clips key moments and writes recommendations.
Usability Testing
from €20/mo
WebsiteRecords the participant's screen, face and voice while they complete tasks in your product, moderated or unmoderated. AI suggests findings.
MCP server
Usability Testing
from $299/yr
WebsiteOnline usability testing for websites and prototypes: recordings, heatmaps, click paths, UX metrics. AI agents can navigate the site instead of people.
Usability Testing
from $199/mo
WebsitePrototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.
MCP server
Usability Testing
on request
WebsiteCard sorting, tree testing, first-click testing; AI spots issues and writes the report.
Usability Testing
from $199/mo
WebsiteShare a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights.
MCP server
Usability Testing
from $49/mo
WebsiteRemote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report.
Usability Testing
from $699/mo
WebsitePlaytesting
Players play your game while you watch: is it fun, where do they get stuck or quit, are the rules clear.
Unlike usability testing: measures enjoyment of the game, not interface ease of use.
| Game Tester Developers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions. Website | Playtesting | Yes | No |
| Go Testify Remote playtests: players from your community or the service's network play while you watch live. Video and voice feedback. Website | Playtesting | Yes | No |
| Antidote Remote game playtests: player recruitment, gameplay and think-aloud recording, post-session surveys. AI turns it all into insights. Website | Playtesting | No | No |
| BetaTesting Recruits real users who use your product at home for several days and share their impressions. Website | Playtesting · Beta Testing | No | No |
Developers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions.
Free planNo AI
Playtesting
Free · paid from $4 per tester
WebsiteRemote playtests: players from your community or the service's network play while you watch live. Video and voice feedback.
Free plan
Playtesting
Free · paid from $30/mo
WebsiteRemote game playtests: player recruitment, gameplay and think-aloud recording, post-session surveys. AI turns it all into insights.
Playtesting
from $99.95/mo
WebsiteRecruits real users who use your product at home for several days and share their impressions.
Playtesting · Beta Testing
from $23 per credit
WebsiteBeta Testing
Real users try your whole product (app, site, device) for several days before launch and report impressions and bugs.
Unlike usability testing: not one 30-minute task but the whole product in real life.
| BetaTesting Recruits real users who use your product at home for several days and share their impressions. Website | Playtesting · Beta Testing | No | No |
| Stomio Runs beta programs for B2B products: beta launch, tester engagement, feedback collection. Integrates with Jira, Slack, Zoom, Webex, Zapier and Okta. Website | Beta Testing | No | No |
Recruits real users who use your product at home for several days and share their impressions.
Playtesting · Beta Testing
from $23 per credit
WebsiteRuns beta programs for B2B products: beta launch, tester engagement, feedback collection. Integrates with Jira, Slack, Zoom, Webex, Zapier and Okta.
Beta Testing
from $200/mo
WebsiteBehavior Analytics
Heatmaps and session recordings of all real site visitors: where they click, where they leave.
Answers "what they do", not "why". For "why", use usability tests and interviews.
| Amplitude Add the code to your site or app — get funnels, retention, session replays and experiments based on user actions. Website | Behavior Analytics | Yes | Official |
| Contentsquare (бывший Hotjar) Shows what every real visitor does on your site or app: heatmaps, session recordings, user journeys. Hotjar is now part of Contentsquare. AI answers questions about the data. Website | Behavior Analytics | Yes | Official |
| Crazy Egg Add the code to your site — get click and scroll heatmaps, session recordings and page A/B tests. Website | Behavior Analytics | Yes | Official |
| FullStory Add the code to your site or app — get session replays, funnels and user friction points. Website | Behavior Analytics | Yes | Official |
| Google Analytics Add a tag to your site or app — get traffic sources, visits, conversions and user behavior. Website | Behavior Analytics | Yes | Official |
| Microsoft Clarity Free session recordings plus click and scroll heatmaps for your website. AI summarizes what happened. Website | Behavior Analytics | Yes | Official |
| Mixpanel Add the code to your site or app — get funnels, retention, session replays and experiments based on user events. Website | Behavior Analytics | Yes | Official |
| Open Replay Records website and app sessions: replays, funnels, heatmaps, user journeys. Can be self-hosted so visitor data never goes to third parties. Website | Behavior Analytics | Yes | Official |
| PostHog Add the code to your site or app — get event analytics, session replays, experiments and in-product user surveys. Website | Behavior Analytics | Yes | Official |
| UXSniff One script collects heatmaps and session recordings; automatically detects rage clicks and exits, notices site changes, compares behavior before and after, and sends a daily report. Website | Behavior Analytics | Yes | No |
| UXtweak Run usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel. Website | Usability Testing · Behavior Analytics | Yes | No |
| Adobe Analytics Collects behavior data on all website and app visitors: journeys, campaigns, content, attribution. Detects metric anomalies automatically and sends alerts. Website | Behavior Analytics | No | Official |
| UXCam Add the code to your mobile app or website — it records every user session and builds heatmaps and funnels. AI analyst Tara answers questions and proactively flags issues. Website | Behavior Analytics | No | Official |
Add the code to your site or app — get funnels, retention, session replays and experiments based on user actions.
Free planMCP server
Behavior Analytics
Free · paid usage-based
WebsiteShows what every real visitor does on your site or app: heatmaps, session recordings, user journeys. Hotjar is now part of Contentsquare. AI answers questions about the data.
Free planMCP server
Behavior Analytics
Free · paid from $40/mo
WebsiteAdd the code to your site — get click and scroll heatmaps, session recordings and page A/B tests.
Free planMCP server
Behavior Analytics
Free · paid from $29/mo
WebsiteAdd the code to your site or app — get session replays, funnels and user friction points.
Free planMCP server
Behavior Analytics
Free · paid on request
WebsiteAdd a tag to your site or app — get traffic sources, visits, conversions and user behavior.
Free planNo AIMCP server
Behavior Analytics
Free · paid on request
WebsiteFree session recordings plus click and scroll heatmaps for your website. AI summarizes what happened.
Free planMCP server
Behavior Analytics
Free
WebsiteAdd the code to your site or app — get funnels, retention, session replays and experiments based on user events.
Free planMCP server
Behavior Analytics
Free · paid usage-based
WebsiteRecords website and app sessions: replays, funnels, heatmaps, user journeys. Can be self-hosted so visitor data never goes to third parties.
Free planMCP server
Behavior Analytics
Free · paid from $199/mo
WebsiteAdd the code to your site or app — get event analytics, session replays, experiments and in-product user surveys.
Free planMCP server
Behavior Analytics
Free · paid usage-based
WebsiteOne script collects heatmaps and session recordings; automatically detects rage clicks and exits, notices site changes, compares behavior before and after, and sends a daily report.
Free plan
Behavior Analytics
Free · paid from $19/mo
WebsiteRun usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel.
Free plan
Usability Testing · Behavior Analytics
Free · paid from $59/mo
WebsiteCollects behavior data on all website and app visitors: journeys, campaigns, content, attribution. Detects metric anomalies automatically and sends alerts.
MCP server
Behavior Analytics
on request
WebsiteAdd the code to your mobile app or website — it records every user session and builds heatmaps and funnels. AI analyst Tara answers questions and proactively flags issues.
MCP server
Behavior Analytics
on request
WebsiteFeedback & VoC
Collect and analyze what customers already say: reviews, support tickets, NPS responses.
Unlike surveys: you don't ask questions, you analyze what customers said on their own.
| Alchemer Survey builder that also brings together responses and reviews from websites and social media; AI identifies themes and sentiment. Website | Feedback & VoC | Yes | No |
| Dovetail Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data. Website | Feedback & VoC · Research Repository | Yes | Official |
| Qualaroo Short pop-up surveys on websites and in apps; AI scores sentiment and groups responses. Website | Feedback & VoC | Yes | No |
| Qualtrics Enterprise platform for customer and employee experience: surveys, feedback, dashboards; AI analyzes responses and predicts behavior. Website | Feedback & VoC | Yes | Official |
| Sprig In-product surveys triggered at the moment of action on websites and apps; AI builds the questionnaire and analyzes responses. Website | Feedback & VoC | Yes | Official |
| Caplena Upload open-ended survey answers or reviews (Trustpilot, Google, Qualtrics) — AI groups them into themes, scores sentiment and shows theme frequencies on a dashboard. Website | Feedback & VoC | No | No |
| Cynthia Collects support tickets, reviews and social media mentions and analyzes them; you can ask in plain language, “what do people complain about most?” Website | Feedback & VoC | No | No |
| Evermuse Connects to sales calls (Gong), interviews (Zoom), support tickets (Zendesk, Intercom), CRM (Salesforce), Slack and issue trackers (Jira, Linear) to surface what customers ask for. Website | Feedback & VoC | No | Official |
| FeedbackSpark Short in-app or on-site surveys shown to the right users at the right moment. AI (GPT) surfaces themes and trends in text responses. Website | Feedback & VoC | No | No |
| Medallia Large platform that collects and analyzes customer and employee feedback across all channels; AI surfaces themes and root causes. Website | Feedback & VoC | No | No |
| Survicate Surveys on websites, in apps and by email; AI creates surveys and groups responses by theme and sentiment. Website | Feedback & VoC | No | Official |
Survey builder that also brings together responses and reviews from websites and social media; AI identifies themes and sentiment.
Free plan
Feedback & VoC
Free · paid from $55/mo
WebsiteCollects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data.
Free planMCP server
Feedback & VoC · Research Repository
Free · paid on request
WebsiteShort pop-up surveys on websites and in apps; AI scores sentiment and groups responses.
Free plan
Feedback & VoC
Free · paid from $19.99/mo
WebsiteEnterprise platform for customer and employee experience: surveys, feedback, dashboards; AI analyzes responses and predicts behavior.
Free planMCP server
Feedback & VoC
Free · paid on request
WebsiteIn-product surveys triggered at the moment of action on websites and apps; AI builds the questionnaire and analyzes responses.
Free planMCP server
Feedback & VoC
Free · paid on request
WebsiteUpload open-ended survey answers or reviews (Trustpilot, Google, Qualtrics) — AI groups them into themes, scores sentiment and shows theme frequencies on a dashboard.
Feedback & VoC
on request
WebsiteCollects support tickets, reviews and social media mentions and analyzes them; you can ask in plain language, “what do people complain about most?”
Feedback & VoC
from $25/mo
WebsiteConnects to sales calls (Gong), interviews (Zoom), support tickets (Zendesk, Intercom), CRM (Salesforce), Slack and issue trackers (Jira, Linear) to surface what customers ask for.
MCP server
Feedback & VoC
from $35/mo
WebsiteShort in-app or on-site surveys shown to the right users at the right moment. AI (GPT) surfaces themes and trends in text responses.
Feedback & VoC
from $49/mo
WebsiteLarge platform that collects and analyzes customer and employee feedback across all channels; AI surfaces themes and root causes.
Feedback & VoC
on request
WebsiteSurveys on websites, in apps and by email; AI creates surveys and groups responses by theme and sentiment.
MCP server
Feedback & VoC
from $114/mo
WebsiteEye Tracking & Emotions
Where people look and what they feel (via face, voice, heart rate) when they see an ad, package, shelf or website.
For testing ads, packaging and banners when words aren't enough. Includes attention prediction from an image, no people needed.
| Entropik Tests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals. Website | Eye Tracking & Emotions | Yes | No |
| Clueify Upload a design and AI predicts where people will look, generating an attention map. No participants needed. Website | Eye Tracking & Emotions | No | No |
| Dragonfly AI Upload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute. Website | Eye Tracking & Emotions | No | No |
| Emotiva Upload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available. Website | Eye Tracking & Emotions | No | No |
| iMotions Professional biometrics platform: eye tracking, facial expressions, heart rate, skin response; available in lab and online versions. Website | Eye Tracking & Emotions | No | No |
| Neurons Upload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents. Website | Eye Tracking & Emotions | No | No |
| RealEye Upload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions. Website | Eye Tracking & Emotions | No | No |
Tests ads, packaging or websites via the participant's webcam: where they look, their facial expressions and what their voice reveals.
Free plan
Eye Tracking & Emotions
Free · paid on request
WebsiteUpload a design and AI predicts where people will look, generating an attention map. No participants needed.
Eye Tracking & Emotions
from $20/mo
WebsiteUpload an ad, packaging, shelf or web page — a model with no live respondents builds an attention heatmap and scores memorability and emotion in under a minute.
Eye Tracking & Emotions
on request
WebsiteUpload an ad or video: the service shows it to 150+ viewers and measures their attention and emotions via webcam within 24–48 hours. A no-respondent prediction is also available.
Eye Tracking & Emotions
on request
WebsiteProfessional biometrics platform: eye tracking, facial expressions, heart rate, skin response; available in lab and online versions.
Eye Tracking & Emotions
on request
WebsiteUpload an ad creative — AI predicts attention heatmaps plus engagement and cognitive load scores, with no live respondents.
Eye Tracking & Emotions
on request
WebsiteUpload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions.
Eye Tracking & Emotions
from $390/mo
WebsiteResearch Repository
A company-wide research library: stores recordings, reports and insights so you can check "have we studied this before?".
Unlike Coding & Analysis: there you analyze the current project, here you store and search all past ones.
| Dovetail Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data. Website | Feedback & VoC · Research Repository | Yes | Official |
| Dualo Turns your archive of research reports into a knowledge base: ask what the company already knows on a topic and get answers linked to reports. Website | Research Repository | Yes | No |
| Marvin Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data. Website | Research Repository | Yes | Official |
| Aurelius Collects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries. Website | Research Repository | No | No |
| Condens Repository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags. Website | Research Repository | No | Official |
| Great Question Manages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place. Website | Usability Testing · Research Repository | No | Official |
| LoopPanel Connects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository. Website | Research Repository | No | No |
Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data.
Free planMCP server
Feedback & VoC · Research Repository
Free · paid on request
WebsiteTurns your archive of research reports into a knowledge base: ask what the company already knows on a topic and get answers linked to reports.
Free plan
Research Repository
Free · paid from $29/mo
WebsiteStores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.
Free planMCP server
Research Repository
Free · paid on request
WebsiteCollects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries.
Research Repository
from $49/mo
WebsiteRepository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags.
MCP server
Research Repository
from €15/mo
WebsiteManages a panel of your own customers, invites them to interviews and tests, and keeps all results in one place.
MCP server
Usability Testing · Research Repository
from $129/mo
WebsiteConnects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository.
Research Repository
from $49/mo
WebsiteQuestions and answers
Which tools run unmoderated usability tests with AI analysis?
Unmoderated testing platforms send your site or prototype link with tasks to participants, record their screens and use AI to pull out findings; always check AI output. In Userbrain, panel testers record video walkthroughs while AI highlights key moments and answers questions about the tests. Maze runs prototype tests and AI-moderated interviews and has an official MCP server for Claude. UXtweak offers a free plan. Loop11 can send AI agents through your site instead of human participants.
What are free heatmap and session recording tools for websites?
Microsoft Clarity is free: it records sessions, builds click and scroll heatmaps, and its AI summarizes what visitors did. In the catalog, most behavior analytics tools have a free plan. Contentsquare (formerly Hotjar) has a free plan and AI that answers questions about behavior data; always check AI output. FullStory has a free plan with a monthly session limit. UXSniff flags rage clicks and exits automatically. Clarity, Contentsquare and FullStory connect to Claude via official MCP servers.
How can AI analyze customer reviews and feedback at scale?
AI feedback tools group reviews and open-ended answers into themes and score sentiment, so you see what customers complain about most; always check AI output. Caplena imports reviews from Trustpilot, Google or Qualtrics and shows theme frequencies on a dashboard. Cynthia lets you ask in plain language, for example “what do people complain about most?”. Dovetail has a free plan and an official MCP server for Claude. Survicate builds surveys and categorizes answers by theme and sentiment.
Can you run eye tracking with a webcam instead of a lab?
Yes: participants take the test at home, and the tool uses their webcam to estimate where they look and to read facial emotions. RealEye takes an image, video or website link and returns gaze heatmaps. Entropik also analyzes voice and has a free plan. Emotiva shows an ad to a panel of viewers and measures attention and emotions within a day or two. With no participants at all, Neurons and Clueify predict attention heatmaps from the design itself.
How do I run remote playtests for my game?
Use a playtesting platform that recruits players, records gameplay and collects their feedback. Antidote records gameplay with players' spoken commentary, runs post-session surveys and uses AI to turn the data into insights and sentiment (always check AI output). Game Tester recruits from a large international pool of players on PC, Android, iOS and VR, and has a free plan. Go Testify lets you invite your own community, watch sessions live and analyze recordings with AI; it also has a free plan.