6 stations · 68 tools

AI tools for qualitative research

Tools for interviews, recruiting, transcription and qualitative analysis. Choose a stage to find services for your task and compare their capabilities.

Quantitative
UX

AI-Moderated Interviews

AI runs the interviews itself: asks guide questions and follows up. Hundreds of interviews in a day.

Unlike traditional interviews: no moderator needed for each session. For fast qualitative research, concept and ad tests.

Hubble

UX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys.

Website
AI-Moderated InterviewsYesOfficial
Juno

Describe your goal in plain words: AI designs the study, runs interviews and writes findings linked to quotes.

Website
AI-Moderated InterviewsYesNo
Marvin

Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.

Website
AI-Moderated Interviews · Coding & Analysis · Research RepositoryYesOfficial
Askable

Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Ballpark

Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Converge

Runs a live online discussion with 20–1,000 participants at once: everyone answers the same question anonymously, and AI groups the answers instantly.

Website
AI-Moderated InterviewsNoNo
Convo

AI moderator runs voice interviews in 40+ languages and identifies themes and emotions in the answers.

Website
AI-Moderated InterviewsNoNo
Discuss

Video interview platform: a live researcher or AI moderator leads, then AI helps with analysis. Includes a repository of all past projects.

Website
AI-Moderated InterviewsNoNo
Echovane

AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Focaldata AI

AI recruits respondents, runs interviews and synthesizes findings; also runs surveys in 130+ countries.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
GetWhy

AI runs video interviews in 100+ languages and delivers a report with clips of people saying the key things.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Heard

AI writes the discussion guide from your goals, interviews your customers and summarizes the results.

Website
AI-Moderated InterviewsNoNo
Listen

AI moderator runs interviews 24/7 in 120+ languages with participants from its 50M-person panel or your own base.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
Maze

Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
Outset.ai

AI writes the discussion guide, runs video, voice or text interviews and synthesizes findings; participants from 85+ countries.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
Voicepanel

AI runs hundreds of voice and video interviews, translates them and cuts clips.

Website
AI-Moderated InterviewsNoNo
Yasna

AI runs in-depth interviews by text, voice or video and writes the report.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Hubble

UX research platform: participant recruitment, interviews (including with an AI moderator), usability tests and in-product surveys.

Free planMCP server

AI-Moderated Interviews

Free · paid on request

Website
Juno

Describe your goal in plain words: AI designs the study, runs interviews and writes findings linked to quotes.

Free plan

AI-Moderated Interviews

Free · paid from $45 per interview

Website
Marvin

Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.

Free planMCP server

AI-Moderated Interviews · Coding & Analysis · Research Repository

Free · paid on request

Website
Askable

Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Ballpark

Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Converge

Runs a live online discussion with 20–1,000 participants at once: everyone answers the same question anonymously, and AI groups the answers instantly.

AI-Moderated Interviews

on request

Website
Convo

AI moderator runs voice interviews in 40+ languages and identifies themes and emotions in the answers.

AI-Moderated Interviews

from $1,000 per project

Website
Discuss

Video interview platform: a live researcher or AI moderator leads, then AI helps with analysis. Includes a repository of all past projects.

AI-Moderated Interviews

on request

Website
Echovane

AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Focaldata AI

AI recruits respondents, runs interviews and synthesizes findings; also runs surveys in 130+ countries.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
GetWhy

AI runs video interviews in 100+ languages and delivers a report with clips of people saying the key things.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Heard

AI writes the discussion guide from your goals, interviews your customers and summarizes the results.

AI-Moderated Interviews

on request

Website
Listen

AI moderator runs interviews 24/7 in 120+ languages with participants from its 50M-person panel or your own base.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Maze

Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Outset.ai

AI writes the discussion guide, runs video, voice or text interviews and synthesizes findings; participants from 85+ countries.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Voicepanel

AI runs hundreds of voice and video interviews, translates them and cuts clips.

AI-Moderated Interviews

on request

Website
Yasna

AI runs in-depth interviews by text, voice or video and writes the report.

Recruiting & Panels · AI-Moderated Interviews

from €300 per 100 interviews

Website

Questions and answers

What is an AI-moderated interview, and which tools can run one?

An AI moderator is software that asks questions from your discussion guide, follows up on answers, and runs hundreds of interviews in parallel by text, voice, or video. Our AI-moderated interviews station lists several such tools. Juno charges per completed interview with no subscription and has a free plan. Yasna runs in-depth interviews sold in interview packs. Listen recruits from its own large panel, and Outset.ai offers video, voice, or text; both have an official MCP server for Claude.

How do I transcribe user interviews with speaker labels and human proofreading?

Upload the recording to an AI transcription service; several also offer paid human review for higher accuracy. Happy Scribe adds paid human proofreading, has a free plan and an official MCP server. Rev offers human transcription and free monthly AI minutes (English only). Notta has a free plan with monthly minutes and connects to meetings. Cockatoo covers dozens of languages with speaker labels, timestamps and translation, useful for multi-country studies.

Can AI code qualitative interview data in NVivo, ATLAS.ti or MAXQDA?

Yes: all three let you code transcripts manually or with AI help, but always check AI output and review every suggested code. ATLAS.ti codes with or without AI, has a web version with student pricing and an official MCP server for Claude. NVivo answers questions with links back to the source text. In MAXQDA the AI assistant is a paid add-on. For a lighter web option, Dovetail finds recurring themes across interviews and has a free plan.

Where can I recruit participants for user interviews, including B2B experts?

Use a participant recruitment platform with its own paid panel and screener. Respondent has a large pool of participants including B2B, with pay-as-you-go pricing per session and incentives billed separately. CleverX sources niche professionals such as executives, doctors and engineers, and pays their incentives for you. Prolific offers vetted participants popular in academic research, with a free plan and an official MCP server. Askable combines recruitment with AI-moderated interviews.

What is a UX research repository, and which tools offer AI search across past studies?

A research repository is a searchable database of all past interviews, notes and reports, so teams can check what they already know before running new research. Dovetail and Marvin answer questions across all stored data (always check AI output); both have a free plan and an official MCP server. Condens is a paid subscription tool that suggests tags. Great Question manages your own customer database, invites people to studies and stores the results. Dualo turns an archive of finished reports into a knowledge base.

Other research lines