6 stations · 68 tools

AI tools for qualitative research

Tools for interviews, recruiting, transcription and qualitative analysis. Choose a stage to find services for your task and compare their capabilities.

Quantitative
UX

Coding & Analysis

Processes all interviews in a project: tags quotes by theme, finds recurring insights, drafts the report.

Unlike Transcription: not "audio → text" but "many texts → insights".

ChatGPT

Ask a question or upload files (transcripts, spreadsheets, PDFs) — get answers, summaries, codes, calculations and charts; can search the web.

Website
Coding & AnalysisYesCommunity
Claude

Upload transcripts, papers or spreadsheets, or just ask — get analysis, summaries, codes and written drafts; can search the web.

Website
Coding & AnalysisYesNo
CoNote

Transcribes interviews, suggests themes and builds a report with video clips.

Website
Transcription · Coding & AnalysisYesNo
Dovetail

Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data.

Website
Coding & Analysis · Research RepositoryYesOfficial
Gemini

Ask a question or upload files, Google Docs and Sheets — get answers, summaries, analysis and reports with web search.

Website
Coding & AnalysisYesCommunity
Marvin

Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.

Website
AI-Moderated Interviews · Coding & Analysis · Research RepositoryYesOfficial
Miro

Online whiteboard where teams cluster quotes (affinity mapping), map customer journeys and draw diagrams. AI groups sticky notes and summarizes.

Website
Coding & AnalysisYesOfficial
ATLAS.ti

Upload interviews, transcripts, documents or surveys — code manually or with AI, and get summaries, network views and code tables.

Website
Transcription · Coding & AnalysisNoOfficial
Aurelius

Collects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries.

Website
Coding & Analysis · Research RepositoryNoNo
Brainstork

Runs online interviews and focus groups, transcribes recordings and pulls quotes matching your research questions. Produces video reports.

Website
Transcription · Coding & AnalysisNoNo
BTInsights

Analyzes interviews, focus groups and open-ended survey responses in one place; every insight is backed by a quote.

Website
Coding & AnalysisNoNo
Coloop

Analyzes interviews, compares segments and writes a first-draft report for you to edit. Every insight links back to the source quote.

Website
Coding & AnalysisNoNo
Condens

Repository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags.

Website
Coding & Analysis · Research RepositoryNoOfficial
LoopPanel

Connects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository.

Website
Coding & Analysis · Research RepositoryNoNo
MAXQDA

Upload interviews, texts, surveys or video — code them and get summaries, code matrices and visualizations; built-in transcription.

Website
Transcription · Coding & AnalysisNoNo
NVivo

Upload interviews, documents and surveys — code them, get summaries, themes and AI answers with source references.

Website
Transcription · Coding & AnalysisNoNo
Remesh

Run an online discussion with hundreds of participants, live or async — AI groups responses in real time and surfaces themes and segments.

Website
Diaries & Communities · Coding & AnalysisNoOfficial
ChatGPT

Ask a question or upload files (transcripts, spreadsheets, PDFs) — get answers, summaries, codes, calculations and charts; can search the web.

Free plan

Coding & Analysis

Free · paid from $8/mo

Website
Claude

Upload transcripts, papers or spreadsheets, or just ask — get analysis, summaries, codes and written drafts; can search the web.

Free plan

Coding & Analysis

Free · paid from $20/mo

Website
CoNote

Transcribes interviews, suggests themes and builds a report with video clips.

Free plan

Transcription · Coding & Analysis

Free · paid from $19/mo

Website
Dovetail

Collects interviews, calls, reviews and surveys, transcribes them and finds recurring themes. Answers questions across all your data.

Free planMCP server

Coding & Analysis · Research Repository

Free · paid on request

Website
Gemini

Ask a question or upload files, Google Docs and Sheets — get answers, summaries, analysis and reports with web search.

Free plan

Coding & Analysis

Free · paid from $4.99/mo

Website
Marvin

Stores all company research, runs hundreds of AI interviews at once and answers questions about accumulated data.

Free planMCP server

AI-Moderated Interviews · Coding & Analysis · Research Repository

Free · paid on request

Website
Miro

Online whiteboard where teams cluster quotes (affinity mapping), map customer journeys and draw diagrams. AI groups sticky notes and summarizes.

Free planMCP server

Coding & Analysis

Free · paid from $8/mo

Website
ATLAS.ti

Upload interviews, transcripts, documents or surveys — code manually or with AI, and get summaries, network views and code tables.

MCP server

Transcription · Coding & Analysis

from $14/mo

Website
Aurelius

Collects notes and transcripts from all interviews, helps tag them and find recurring themes. AI writes summaries.

Coding & Analysis · Research Repository

from $49/mo

Website
Brainstork

Runs online interviews and focus groups, transcribes recordings and pulls quotes matching your research questions. Produces video reports.

Transcription · Coding & Analysis

on request

Website
BTInsights

Analyzes interviews, focus groups and open-ended survey responses in one place; every insight is backed by a quote.

Coding & Analysis

on request

Website
Coloop

Analyzes interviews, compares segments and writes a first-draft report for you to edit. Every insight links back to the source quote.

Coding & Analysis

on request

Website
Condens

Repository for all your team's research: stores recordings and notes, transcribes, searches across projects, suggests tags.

MCP server

Coding & Analysis · Research Repository

from €15/mo

Website
LoopPanel

Connects to Zoom and Meet, transcribes interviews, tags them and turns recordings into insights; searchable across your whole repository.

Coding & Analysis · Research Repository

from $49/mo

Website
MAXQDA

Upload interviews, texts, surveys or video — code them and get summaries, code matrices and visualizations; built-in transcription.

Transcription · Coding & Analysis

on request

Website
NVivo

Upload interviews, documents and surveys — code them, get summaries, themes and AI answers with source references.

Transcription · Coding & Analysis

on request

Website
Remesh

Run an online discussion with hundreds of participants, live or async — AI groups responses in real time and surfaces themes and segments.

MCP server

Diaries & Communities · Coding & Analysis

on request

Website

Questions and answers

What is an AI-moderated interview, and which tools can run one?

An AI moderator is software that asks questions from your discussion guide, follows up on answers, and runs hundreds of interviews in parallel by text, voice, or video. Our AI-moderated interviews station lists several such tools. Juno charges per completed interview with no subscription and has a free plan. Yasna runs in-depth interviews sold in interview packs. Listen recruits from its own large panel, and Outset.ai offers video, voice, or text; both have an official MCP server for Claude.

How do I transcribe user interviews with speaker labels and human proofreading?

Upload the recording to an AI transcription service; several also offer paid human review for higher accuracy. Happy Scribe adds paid human proofreading, has a free plan and an official MCP server. Rev offers human transcription and free monthly AI minutes (English only). Notta has a free plan with monthly minutes and connects to meetings. Cockatoo covers dozens of languages with speaker labels, timestamps and translation, useful for multi-country studies.

Can AI code qualitative interview data in NVivo, ATLAS.ti or MAXQDA?

Yes: all three let you code transcripts manually or with AI help, but always check AI output and review every suggested code. ATLAS.ti codes with or without AI, has a web version with student pricing and an official MCP server for Claude. NVivo answers questions with links back to the source text. In MAXQDA the AI assistant is a paid add-on. For a lighter web option, Dovetail finds recurring themes across interviews and has a free plan.

Where can I recruit participants for user interviews, including B2B experts?

Use a participant recruitment platform with its own paid panel and screener. Respondent has a large pool of participants including B2B, with pay-as-you-go pricing per session and incentives billed separately. CleverX sources niche professionals such as executives, doctors and engineers, and pays their incentives for you. Prolific offers vetted participants popular in academic research, with a free plan and an official MCP server. Askable combines recruitment with AI-moderated interviews.

What is a UX research repository, and which tools offer AI search across past studies?

A research repository is a searchable database of all past interviews, notes and reports, so teams can check what they already know before running new research. Dovetail and Marvin answer questions across all stored data (always check AI output); both have a free plan and an official MCP server. Condens is a paid subscription tool that suggests tags. Great Question manages your own customer database, invites people to studies and stores the results. Dualo turns an archive of finished reports into a knowledge base.

Other research lines