6 stations · 68 tools

AI tools for qualitative research

Tools for interviews, recruiting, transcription and qualitative analysis. Choose a stage to find services for your task and compare their capabilities.

Quantitative
UX

Transcription

Turns an interview or focus group recording into text: who said what, with timestamps.

Works on one recording at a time. Finding common themes across all interviews is Coding & Analysis.

Cockatoo

Turns uploaded audio and video into text with timestamps and speaker labels. 90+ languages, translation included.

Website
TranscriptionYesNo
CoNote

Transcribes interviews, suggests themes and builds a report with video clips.

Website
Transcription · Coding & AnalysisYesNo
Fireflies.ai

Records calls, transcribes them, creates summaries and scores sentiment.

Website
TranscriptionYesOfficial
Happy Scribe

Upload audio or video, or record a meeting — get a transcript, subtitles and translation; human proofreading available.

Website
TranscriptionYesOfficial
Notta

Upload audio or video, or connect to an online meeting — get a transcript, translation and AI summary of the conversation.

Website
TranscriptionYesOfficial
Otter.ai

Records meetings and interviews, transcribes them, identifies speakers and creates summaries.

Website
TranscriptionYesOfficial
Read AI

Joins your Zoom, Meet or Teams call, records it, and produces a transcript, short summary and action items.

Website
TranscriptionYesOfficial
Rev

Upload audio or video — get AI or human transcription, subtitles, and multi-file analysis linked to source segments.

Website
TranscriptionYesNo
tl;dv

Records and transcribes Zoom, Meet and Teams calls in 30+ languages and creates template-based summaries.

Website
TranscriptionYesOfficial
ATLAS.ti

Upload interviews, transcripts, documents or surveys — code manually or with AI, and get summaries, network views and code tables.

Website
Transcription · Coding & AnalysisNoOfficial
Brainstork

Runs online interviews and focus groups, transcribes recordings and pulls quotes matching your research questions. Produces video reports.

Website
Transcription · Coding & AnalysisNoNo
MAXQDA

Upload interviews, texts, surveys or video — code them and get summaries, code matrices and visualizations; built-in transcription.

Website
Transcription · Coding & AnalysisNoNo
NVivo

Upload interviews, documents and surveys — code them, get summaries, themes and AI answers with source references.

Website
Transcription · Coding & AnalysisNoNo
Cockatoo

Turns uploaded audio and video into text with timestamps and speaker labels. 90+ languages, translation included.

Free plan

Transcription

Free · paid from $11.99/mo

Website
CoNote

Transcribes interviews, suggests themes and builds a report with video clips.

Free plan

Transcription · Coding & Analysis

Free · paid from $19/mo

Website
Fireflies.ai

Records calls, transcribes them, creates summaries and scores sentiment.

Free planMCP server

Transcription

Free · paid from $10/mo

Website
Happy Scribe

Upload audio or video, or record a meeting — get a transcript, subtitles and translation; human proofreading available.

Free planMCP server

Transcription

Free · paid from $17/mo

Website
Notta

Upload audio or video, or connect to an online meeting — get a transcript, translation and AI summary of the conversation.

Free planMCP server

Transcription

Free · paid from $8.17/mo

Website
Otter.ai

Records meetings and interviews, transcribes them, identifies speakers and creates summaries.

Free planMCP server

Transcription

Free · paid from $16.99/mo

Website
Read AI

Joins your Zoom, Meet or Teams call, records it, and produces a transcript, short summary and action items.

Free planMCP server

Transcription

Free · paid from $19.75/mo

Website
Rev

Upload audio or video — get AI or human transcription, subtitles, and multi-file analysis linked to source segments.

Free plan

Transcription

Free · paid from $29.99/mo

Website
tl;dv

Records and transcribes Zoom, Meet and Teams calls in 30+ languages and creates template-based summaries.

Free planMCP server

Transcription

Free · paid from $18/mo

Website
ATLAS.ti

Upload interviews, transcripts, documents or surveys — code manually or with AI, and get summaries, network views and code tables.

MCP server

Transcription · Coding & Analysis

from $14/mo

Website
Brainstork

Runs online interviews and focus groups, transcribes recordings and pulls quotes matching your research questions. Produces video reports.

Transcription · Coding & Analysis

on request

Website
MAXQDA

Upload interviews, texts, surveys or video — code them and get summaries, code matrices and visualizations; built-in transcription.

Transcription · Coding & Analysis

on request

Website
NVivo

Upload interviews, documents and surveys — code them, get summaries, themes and AI answers with source references.

Transcription · Coding & Analysis

on request

Website

Questions and answers

What is an AI-moderated interview, and which tools can run one?

An AI moderator is software that asks questions from your discussion guide, follows up on answers, and runs hundreds of interviews in parallel by text, voice, or video. Our AI-moderated interviews station lists several such tools. Juno charges per completed interview with no subscription and has a free plan. Yasna runs in-depth interviews sold in interview packs. Listen recruits from its own large panel, and Outset.ai offers video, voice, or text; both have an official MCP server for Claude.

How do I transcribe user interviews with speaker labels and human proofreading?

Upload the recording to an AI transcription service; several also offer paid human review for higher accuracy. Happy Scribe adds paid human proofreading, has a free plan and an official MCP server. Rev offers human transcription and free monthly AI minutes (English only). Notta has a free plan with monthly minutes and connects to meetings. Cockatoo covers dozens of languages with speaker labels, timestamps and translation, useful for multi-country studies.

Can AI code qualitative interview data in NVivo, ATLAS.ti or MAXQDA?

Yes: all three let you code transcripts manually or with AI help, but always check AI output and review every suggested code. ATLAS.ti codes with or without AI, has a web version with student pricing and an official MCP server for Claude. NVivo answers questions with links back to the source text. In MAXQDA the AI assistant is a paid add-on. For a lighter web option, Dovetail finds recurring themes across interviews and has a free plan.

Where can I recruit participants for user interviews, including B2B experts?

Use a participant recruitment platform with its own paid panel and screener. Respondent has a large pool of participants including B2B, with pay-as-you-go pricing per session and incentives billed separately. CleverX sources niche professionals such as executives, doctors and engineers, and pays their incentives for you. Prolific offers vetted participants popular in academic research, with a free plan and an official MCP server. Askable combines recruitment with AI-moderated interviews.

What is a UX research repository, and which tools offer AI search across past studies?

A research repository is a searchable database of all past interviews, notes and reports, so teams can check what they already know before running new research. Dovetail and Marvin answer questions across all stored data (always check AI output); both have a free plan and an official MCP server. Condens is a paid subscription tool that suggests tags. Great Question manages your own customer database, invites people to studies and stores the results. Dualo turns an archive of finished reports into a knowledge base.

Other research lines