6 stations · 68 tools

AI tools for qualitative research

Tools for interviews, recruiting, transcription and qualitative analysis. Choose a stage to find services for your task and compare their capabilities.

Quantitative
UX

Recruiting & Panels

Where to find people: services with their own respondent pool. You pay per participant or per response.

Unlike Surveys: there you build the questionnaire, here you get the people who answer it. Listed here only if the service has its own pool; connecting a third-party panel doesn't count.

Centiment

Respondent panel in 100+ countries plus a survey builder.

Website
Recruiting & PanelsYesNo
Conjointly

Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel.

Website
Recruiting & PanelsYesOfficial
Game Tester

Developers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions.

Website
Recruiting & PanelsYesNo
Glow

Surveys with access to panels of 110M+ people; AI analyzes responses and prepares a report.

Website
Recruiting & PanelsYesNo
Lyssna

Quick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel.

Website
Recruiting & PanelsYesOfficial
Pollfish

Surveys on a ready-made audience: pay only for completed responses. AI drafts the questionnaire and writes the report.

Website
Recruiting & PanelsYesNo
QuestionPro

Survey platform: AI drafts questionnaires from a description, summarizes open-ended answers and builds dashboards and reports.

Website
Recruiting & PanelsYesOfficial
SurveyMonkey

Survey builder: AI drafts a questionnaire from your brief and analyzes responses. You can buy respondents from the SurveyMonkey Audience panel.

Website
Recruiting & PanelsYesOfficial
UXtweak

Run usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel.

Website
Recruiting & PanelsYesNo
Appinio

Fast consumer surveys on its own panel, with interactive reports.

Website
Recruiting & PanelsNoNo
Askable

Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Attest

Consumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief.

Website
Recruiting & PanelsNoOfficial
AYTM

Survey platform with a 100M+ respondent panel; AI codes open-ended answers.

Website
Recruiting & PanelsNoNo
Ballpark

Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
CleverX

Finds participants for interviews and surveys, including hard-to-reach B2B experts (executives, doctors, engineers), and handles their incentive payments.

Website
Recruiting & PanelsNoNo
Dscout

Access to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews.

Website
Recruiting & Panels · Diaries & CommunitiesNoOfficial
Echovane

AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Focaldata AI

AI recruits respondents, runs interviews and synthesizes findings; also runs surveys in 130+ countries.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
GetWhy

AI runs video interviews in 100+ languages and delivers a report with clips of people saying the key things.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Listen

AI moderator runs interviews 24/7 in 120+ languages with participants from its 50M-person panel or your own base.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
Maze

Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
Optimal Workshop

Card sorting, tree testing, first-click testing; AI spots issues and writes the report.

Website
Recruiting & PanelsNoNo
Outset.ai

AI writes the discussion guide, runs video, voice or text interviews and synthesizes findings; participants from 85+ countries.

Website
Recruiting & Panels · AI-Moderated InterviewsNoOfficial
PickFu

Quick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why.

Website
Recruiting & PanelsNoOfficial
Prolific

Panel of vetted participants for surveys and experiments, popular in academia.

Website
Recruiting & PanelsNoOfficial
RealEye

Upload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions.

Website
Recruiting & PanelsNoNo
Respondent

Respondent marketplace for interviews: 4M+ participants, including B2B; AI matches people to your screener.

Website
Recruiting & PanelsNoNo
TestingTime

Recruits participants for usability tests, interviews and surveys from a pool of ~1M people.

Website
Recruiting & PanelsNoNo
Userbrain

Share a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights.

Website
Recruiting & PanelsNoOfficial
Userlytics

Remote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report.

Website
Recruiting & PanelsNoNo
Yasna

AI runs in-depth interviews by text, voice or video and writes the report.

Website
Recruiting & Panels · AI-Moderated InterviewsNoNo
Centiment

Respondent panel in 100+ countries plus a survey builder.

Free planNo AI

Recruiting & Panels

Free · paid from $29/mo

Website
Conjointly

Surveys with advanced methods: conjoint, MaxDiff, Kano, pricing tests (Van Westendorp, Gabor-Granger). Includes a respondent panel.

Free planMCP server

Recruiting & Panels

Free · paid from $2,895/yr

Website
Game Tester

Developers upload a game; the service matches players from its pool of 400K people in 180 countries. Players test on PC, Android, iOS or VR and answer questions.

Free planNo AI

Recruiting & Panels

Free · paid from $4 per tester

Website
Glow

Surveys with access to panels of 110M+ people; AI analyzes responses and prepares a report.

Free plan

Recruiting & Panels

Free · paid from $0.10 per response

Website
Lyssna

Quick design tests: first-click, five-second, card sorting, prototype testing. Participants come from a 690K-person panel.

Free planMCP server

Recruiting & Panels

Free · paid from $166/mo

Website
Pollfish

Surveys on a ready-made audience: pay only for completed responses. AI drafts the questionnaire and writes the report.

Free plan

Recruiting & Panels

Free · paid from $0.95 per response

Website
QuestionPro

Survey platform: AI drafts questionnaires from a description, summarizes open-ended answers and builds dashboards and reports.

Free planMCP server

Recruiting & Panels

Free · paid from $83/mo

Website
SurveyMonkey

Survey builder: AI drafts a questionnaire from your brief and analyzes responses. You can buy respondents from the SurveyMonkey Audience panel.

Free planMCP server

Recruiting & Panels

Free · paid from $39/mo

Website
UXtweak

Run usability tests, card sorting, tree testing or website session recording — get recordings, heatmaps and stats; recruit participants from the panel.

Free plan

Recruiting & Panels

Free · paid from $59/mo

Website
Appinio

Fast consumer surveys on its own panel, with interactive reports.

Recruiting & Panels

on request

Website
Askable

Recruits participants from its own vetted panel and runs interviews with them via an AI moderator or your own researcher.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Attest

Consumer surveys and interviews in 59 countries on its own audience; AI drafts the questionnaire from a brief.

MCP server

Recruiting & Panels

on request

Website
AYTM

Survey platform with a 100M+ respondent panel; AI codes open-ended answers.

Recruiting & Panels

on request

Website
Ballpark

Runs short AI interviews, video responses and mockup tests with many participants at once; AI compiles the summary.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
CleverX

Finds participants for interviews and surveys, including hard-to-reach B2B experts (executives, doctors, engineers), and handles their incentive payments.

Recruiting & Panels

from $75 per credit

Website
Dscout

Access to a participant panel completing tasks on their smartphones: recording videos, keeping diaries, joining interviews.

MCP server

Recruiting & Panels · Diaries & Communities

on request

Website
Echovane

AI moderator runs hundreds of interviews in parallel with follow-up probes; recruits respondents and screens out low-quality ones.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Focaldata AI

AI recruits respondents, runs interviews and synthesizes findings; also runs surveys in 130+ countries.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
GetWhy

AI runs video interviews in 100+ languages and delivers a report with clips of people saying the key things.

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Listen

AI moderator runs interviews 24/7 in 120+ languages with participants from its 50M-person panel or your own base.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Maze

Prototype and website tests, surveys, AI-moderated interviews, card sorting; has its own panel.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
Optimal Workshop

Card sorting, tree testing, first-click testing; AI spots issues and writes the report.

Recruiting & Panels

from $199/mo

Website
Outset.ai

AI writes the discussion guide, runs video, voice or text interviews and synthesizes findings; participants from 85+ countries.

MCP server

Recruiting & Panels · AI-Moderated Interviews

on request

Website
PickFu

Quick poll on a ready-made panel: show 2–8 design, name or packaging options and within hours see which one people pick and why.

MCP server

Recruiting & Panels

from $1 per response

Website
Prolific

Panel of vetted participants for surveys and experiments, popular in academia.

No AIMCP server

Recruiting & Panels

42.8% fee + participant pay

Website
RealEye

Upload an image, video or website link; participants take the test via webcam — you get gaze heatmaps and detected emotions.

Recruiting & Panels

from $390/mo

Website
Respondent

Respondent marketplace for interviews: 4M+ participants, including B2B; AI matches people to your screener.

Recruiting & Panels

from $40 per session

Website
TestingTime

Recruits participants for usability tests, interviews and surveys from a pool of ~1M people.

No AI

Recruiting & Panels

on request

Website
Userbrain

Share a site or prototype link with tasks; panel testers record video walkthroughs, and AI compiles notes, clips and insights.

MCP server

Recruiting & Panels

from $49/mo

Website
Userlytics

Remote usability tests and interviews with a 2M-participant panel; AI analyzes videos and writes the report.

Recruiting & Panels

from $699/mo

Website
Yasna

AI runs in-depth interviews by text, voice or video and writes the report.

Recruiting & Panels · AI-Moderated Interviews

from €300 per 100 interviews

Website

Questions and answers

What is an AI-moderated interview, and which tools can run one?

An AI moderator is software that asks questions from your discussion guide, follows up on answers, and runs hundreds of interviews in parallel by text, voice, or video. Our AI-moderated interviews station lists several such tools. Juno charges per completed interview with no subscription and has a free plan. Yasna runs in-depth interviews sold in interview packs. Listen recruits from its own large panel, and Outset.ai offers video, voice, or text; both have an official MCP server for Claude.

How do I transcribe user interviews with speaker labels and human proofreading?

Upload the recording to an AI transcription service; several also offer paid human review for higher accuracy. Happy Scribe adds paid human proofreading, has a free plan and an official MCP server. Rev offers human transcription and free monthly AI minutes (English only). Notta has a free plan with monthly minutes and connects to meetings. Cockatoo covers dozens of languages with speaker labels, timestamps and translation, useful for multi-country studies.

Can AI code qualitative interview data in NVivo, ATLAS.ti or MAXQDA?

Yes: all three let you code transcripts manually or with AI help, but always check AI output and review every suggested code. ATLAS.ti codes with or without AI, has a web version with student pricing and an official MCP server for Claude. NVivo answers questions with links back to the source text. In MAXQDA the AI assistant is a paid add-on. For a lighter web option, Dovetail finds recurring themes across interviews and has a free plan.

Where can I recruit participants for user interviews, including B2B experts?

Use a participant recruitment platform with its own paid panel and screener. Respondent has a large pool of participants including B2B, with pay-as-you-go pricing per session and incentives billed separately. CleverX sources niche professionals such as executives, doctors and engineers, and pays their incentives for you. Prolific offers vetted participants popular in academic research, with a free plan and an official MCP server. Askable combines recruitment with AI-moderated interviews.

What is a UX research repository, and which tools offer AI search across past studies?

A research repository is a searchable database of all past interviews, notes and reports, so teams can check what they already know before running new research. Dovetail and Marvin answer questions across all stored data (always check AI output); both have a free plan and an official MCP server. Condens is a paid subscription tool that suggests tags. Great Question manages your own customer database, invites people to studies and stores the results. Dualo turns an archive of finished reports into a knowledge base.

Other research lines